Fergie worked with Avon to launch the new fragrance, Outspoken Party! by Fergie – and Avon hosted an event in New York City to celebrate. The new scent is in the same curvy bottle as Fergie’s last, but this time it’s hot pink instead of green.

Since it’s Breast Cancer Awareness month, a portion the proceeds benefit the crusade. Throughout the month of October, Avon is donating $5 to the Avon Foundation for Women with each Outspoken by Fergie full size EDP purchase to help conquer breast cancer.

See more 2015 Celebrity Fragrance Launches

The Live-Streamed Launch Event

The event included a panel discussion with Fergie and three Avon Representatives. In honor of Breast Cancer Awareness Month, Fergie interviewed Dr. Paul Goss, a global cancer expert and Chairman of the Avon Foundation Scientific Advisory Board. Meg Lerner, Vice President of Marketing North America for Avon, moderated the discussion, which was streamed live and can be found at Beauty for a Purpose.

Attendees heard Fergie’s take on her new fragrance firsthand. “With each scent, I am always thinking about the woman who needs no introduction,” says Fergie. “She is fearless, independent, and empowered, and thrives on empowering others.” Outspoken Party! is the fifth scent in Fergie’s best-selling Outspoken line with Avon.

Additionally, Dr. Paul Goss shared how the work he is currently doing with the Avon Foundation for Women is improving cancer care for patients around the globe. Goss discussed his leadership of the Avon Breast Cancer Clinical Scholars Program, a scholarship program that trains global breast cancer specialists at leading U.S. breast cancer centers, as well as twice-monthly Live Tumor Boards, which bring together hundreds of doctors across the globe to review and discuss complex cases.